Category: Marketing

Video marketing is now the coolest tool available to grow your business. You will be surprised to know that every day about 8 billion viewers open videos on Facebook. Including videos on your website or advertising material can boost your number of viewers and eventually sales.

In case of your business though, you cannot use raw videos like people upload on their social networking pages. The videos must be professional and compelling. Many companies provide video production services. You can hire one of them for your web video production. Video marketing is now essential for your business to move forward and grow for the following reasons.

Helps in explaining features of products or how they work

Our brain can process visual contents much faster than texts. So, including a video that explains the features of your products or services will be much compelling. If you want to explain how your product works or how it can be useful then creating interesting videos is the best way to go about it. There is higher chance that a person will buy your product after seeing the video.

Helps in brand recognition

The competition in the market for a particular product or service is huge now. You should come up with something different so that the audience remembers your brand. An interesting and compelling video can improve your brand image. It can create a lasting image on your prospective consumers’ mind.

Helps in explaining your company vision and goals

Sometimes, words won’t be able to explain clearly where your company is heading. A good video can explain your company mission, vision, and goals. This will help in raising funds for your business to grow. The investors can have a clear idea about your business strategies and future goals.

Helps in decision making

When the consumers are searching for products they try to find good value. You can create a video showcasing the values that your product or service will provide. You can show the consumers what they will experience with the product and they can visualize the benefits. So, videos can actually help them in decision making.

Gets your site higher on the search engine ranking

According to a study, you have 50% more chance of getting into the first page of the search engine if you include video in your website. Visitors will be more willing to watch videos than reading contents. So, videos will increase the number of visitors to your site.

Increase customer participation in an upcoming event

If you have a new product to launch or an exciting contest for the customers, then you can attract customers with a nice video about the event. An appealing video invitation will motivate customers to take part in the event. When you are offering discounts or special promotions, videos can help to increase the number of participants in such events.

If you don’t have videos as part of your marketing strategy yet, then you will remain behind your competitors. It is the next big thing in the marketing field that will help to grow businesses in the coming years.

The AMA defines the term marketing as “the process for developing, communicating, delivering and trading offers that have value for clients, their partners and the general public.” This, in fact, holds very true: it is the biggest outsourcing of branding a product, service or business. Unfortunately, this strategy can be a gamble for many smaller businesses. It’s impossible to be successful without a stellar SEO marketing plan to win the hearts of future clientele. If a business can target a customer, interest the customer and sell to the customer, then that specific strategy has worked. Still, their work is not over; a business (or individual) also has to find a way to keep that client. If you are a new entrant to the market, small business marketing advice is usually given by company registration agents. They can also refer several business resources for your startup company. For employees, you can post job listings in specialised directories.

To develop a marketing strategy that will help poor product/service sales and help boost business, one must let consumers know all the exceptional things their company has to offer and how it can drastically make the client’s life easier. After all, that is the purpose of a service or product- aiding others so that they can save time and money. Persuading consumers to take a close look at what is offered and how is what takes the win. From there, it is easier to draw them in. A simple way to show the products businesses have on offer is through commercial photography. Sometimes just a high-quality image can sell the product, as it is visually appealing. The consumers want to know exactly what they are buying, and a crisp photograph will do that easily.

Having to fight off other competition and stay ahead is normal for successful businesses. Sometimes a rivalry can generate more business towards a company, surprisingly. This is not recommended; however, because all companies should maintain a professional approach. To fight off competition thrown by others involves the strategy of an individual within the company. One way you can create interaction between your business and consumers, and stay ahead of the competition is by using a virtual tour company. If you own a property or venue, whether it’s a sporting facility, wedding venue or a shop, professional photographers can create a 360 virtual tour of your business where potential clients can see exactly what your company offers. Interaction with customers is essential. When they are indecisive and want to postpone meetings, sales calls or purchase, it is the job of the business owner to persuade them and let them know why they may better than the adversary. Learning how to close sales is of superior importance for business survival.

Hiring a SEM company means good business, in most cases. These are the people that are going to personally brand the product or service, make sure the business website is ranked at the highest level on a SERP (search engine result page) and attract customers for the client. These companies also work to help turn around a strategy, if the current one happens to be feeble. SEM companies create new, exciting content for websites that will take them further than expected.

All businesses need some form of marketing to survive and continue growing. You might think that you already carry out successful marketing on all the most relevant channels. But how do you really know you’re not missing out on opportunities?

It’s worth considering the options available and making sure you are using every idea you can get to spread the word about your business. Some channels may be more appropriate than others, but you’ll need to consider all avenues before committing to a marketing plan.

In 2017, these are the most relevant channels for most businesses. Are you using all of them yet?

1) Basic online presence

Firstly, there are almost no businesses that shouldn’t have an online presence. The vast majority of local and national businesses do have their own websites now, but if you don’t, it really is about time you caught up. A website that represents your company doesn’t have to be complex or expensive, but it does have to be professional and relevant to your audience.

2) Social media marketing

Businesses now use social media marketing to spread the word about their brands, although this was never the intention of the channels’ creators. Places like Twitter and Facebook are a hive of activity, and customers assume they will be able to reach you via these platforms, regardless of your niche. In order to stay in touch with your potential customers and control your public image online, setting up social profiles for your brand and updating these regularly really is essential.

3) Search engine optimisation

Optimising the content of your website so that people can easily find you through organic search engines has been a vital strategy for almost two decades now. If you’re still failing to do this, despite the huge popularity of search engines like Google, you can expect a lot of your marketing efforts to be less cost-effective. The technical process behind getting higher positions on search results can be difficult, so we would recommend consulting the professionals or hiring in-house experts.

4) Video content

Video is huge online, but it can also be fantastic for larger businesses who are able to advertise on television or through other channels. Creating exciting visual advertisements in video form is key, so you need to think about ways you can deliver unique messages that your customers will find value in.

5) Offline marketing

Who says print media is dead? Depending on your niche, you might find that local printed publications are a great way to get the word out about your business to the people who matter. Alternatively you might generate local interest by paying for billboards or posters in relevant areas. These ideas are particularly great for raising awareness of exciting local businesses quickly.