Video marketing is now the coolest tool available to grow your business. You will be surprised to know that every day about 8 billion viewers open videos on Facebook. Including videos on your website or advertising material can boost your number of viewers and eventually sales.
In case of your business though, you cannot use raw videos like people upload on their social networking pages. The videos must be professional and compelling. Many companies provide video production services. You can hire one of them for your web video production. Video marketing is now essential for your business to move forward and grow for the following reasons.
Helps in explaining features of products or how they work
Our brain can process visual contents much faster than texts. So, including a video that explains the features of your products or services will be much compelling. If you want to explain how your product works or how it can be useful then creating interesting videos is the best way to go about it. There is higher chance that a person will buy your product after seeing the video.
Helps in brand recognition
The competition in the market for a particular product or service is huge now. You should come up with something different so that the audience remembers your brand. An interesting and compelling video can improve your brand image. It can create a lasting image on your prospective consumers’ mind.
Helps in explaining your company vision and goals
Sometimes, words won’t be able to explain clearly where your company is heading. A good video can explain your company mission, vision, and goals. This will help in raising funds for your business to grow. The investors can have a clear idea about your business strategies and future goals.
Helps in decision making
When the consumers are searching for products they try to find good value. You can create a video showcasing the values that your product or service will provide. You can show the consumers what they will experience with the product and they can visualize the benefits. So, videos can actually help them in decision making.
Gets your site higher on the search engine ranking
According to a study, you have 50% more chance of getting into the first page of the search engine if you include video in your website. Visitors will be more willing to watch videos than reading contents. So, videos will increase the number of visitors to your site.
Increase customer participation in an upcoming event
If you have a new product to launch or an exciting contest for the customers, then you can attract customers with a nice video about the event. An appealing video invitation will motivate customers to take part in the event. When you are offering discounts or special promotions, videos can help to increase the number of participants in such events.
If you don’t have videos as part of your marketing strategy yet, then you will remain behind your competitors. It is the next big thing in the marketing field that will help to grow businesses in the coming years.